Wienerschnitzel is an icon, but even icons need a refresh now and then. So, when Wienerschnitzel came to us looking for an update when knew we had to keep the quirk, and add a dash of modern day LOL. The brand got a full, delicious facelift combining illustration, photography, and copy, complete with pop culture puns and “oh I see what you did there” trends.

Ultimatley, we reminded the world it’s okay to have fun with food, especially when it comes to hot dogs.