3, 2, 1 Happy New Year! Times Square is more than a spectacle— it’s the end of a era, and the beginning of a new one. Unfortunately, attendance of this age-old celebration was halted in 2020—but that didn’t stop us. Leading up to the big countdown, we turned our 2021 Kia Sorento into the official story starter of the new year. Towing the legendary 2021 sign to small towns and big cities, we will encouraged our Kia fans online to share how they’d start their new stories. Spreading hope, joy, and a little bit of Time’s Square magic. The Sorento became a vehicle where Kia fans could let go of the past and say hello to the future.